#YourSkinBestie

Background

Socially Aware Sexy Cosmetics  aka SASC, a local cosmetic brand company with a modern and elegant brand image, has successfully collaborated with Indonesian artists such as Raisa, Titan Tyra, Marsha Aruan, and many more.

With strong experience, a reputation in the cosmetics industry, and a commitment to product quality and safety, SASC continuously expands its market reach and increases its brand awareness. After doing research for two years, this brand has launched a new product in their skincare line, designed by combining the latest science and technology to provide the best benefits for the skin.

Pain Points

• The transition from cosmetics to skincare on the same platform.
• The creative campaign needed to introduce something new to the existing audience.
• Increase conversion sales with new products in a short time.
• Communicating SASC skincare’s Unique Selling Points that are different from other competitors

Solutions 

I created a SMART SKINCARE creative campaign to achieve all objectives that cover all 360 strategies. Starting with breaking down all USPs in product variants in cooperation with Product Development. Conceptualized the branding of design packaging products up to the characters displayed to the media. Collaborated with the Sales Department to manage distribution and creative POS. Organized a digital marketing team to optimize every social media channel, marketplace, email marketing and assess ROI & KPIs. Supervised quality control for production value, brands & KOL activation campaign. Achieved the first 12B revenue on pandemics through the 360 campaign on all online credentials.